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Marketing/Sales: Issues & Processes

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Measurement/Improvement
• Marketing effectiveness
• Prove/Improve Value of Marketing
• Scorecard/Dashboard Global Tracking

Market Conversations
• Marketers vs. Customers GAP
• Are Marketers Clueless?
• The Opinion – Frustration Model of Customers
• Real Data and Examples
• Enter the world of Unhappy, Frustrated Customers, Buyers and Users