Examples of recent findings from Techtel's Brand Strength Tracking:

1. Vista's net positive opinion turns negative in the business market while XP's opinion remains very high.  What's a global software giant to do?  More

Techtel also tracks the Awareness, Opinion and Consideration (Brand Strength) of a large number of companies over time in our Quarterly Brand Strength Tracking study now in its 25th year.  We may have Awareness and Opinion tracking for your company.  Contact us to find out if we have tracked your brand.

Systems models generate insights on common marketing issues.  Here are a few of the most challenging: