Product Life Cycle of Windows NT
Over time Techtel data shows where a product or category is in its life cycle. This knowledge is valuable for understanding whether a market is growing or receding, as well as for benchmarking a product's performance against previous standards.
Below is a long-range example of product life cycle research based on Techtel's tracking of the Microsoft Windows NT™ operating system's purchase activity.
The chart, based on quarterly reported purchases of the product by members of Techtel's business research panel, shows the operating system's steep growth from 1994 to 1996, followed by a slowdown and decline through early 2001, as the release of Windows 2000 and competing platforms eroded demand for Windows NT.
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