Techtel: Reinventing Research for a Customer 2.0 World
First, with Real World Market Performance Metrics: Exactly how well are you doing in the market?
- Techtel Market Analytics show you where your brand and/or products are in the customer pipeline/funnel against competitors, updated each quarter from market surveys. Similar to web diagnostics except this is for the big picture. (see examples)
- Each quarter we give you specific pipeline/funnel diagnostics: "You are strong here and weak here vs. your competitors", plus insights to take effective corrective action. In following quarters we tell you if it's working or not. Measure and improve, measure and improve. "Relentlessly logical" says one VP Marketing. (more)
Second, with research to continually improve your performance in the market, we can:
- Provide deep understanding of customer needs and motivation and how your actions are meeting them or not
- Integrate and connect the means to effectively influence current and new customers
- Show you how to build long customer relationships and provide the process to do so
- Provide the know-how to achieve fast and long-term improvement in marketing performance and ROI
Techtel
is a research organization with 25 years of marketing and customer research. We have tracked quarterly demand pipelines for an average of 35
categories of hardware, software and services to understand what makes
one vendor more successful than others not only in terms of factors but in "how to" achieve more success.
We can do this for you.
New From Techtel
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| Sellers view of the market |
Time to connect the dots |
Buyers view of the market |
Techtel Press Releases |
We help you with the research and "connect-the-dots" analysis as necessary to
make sense of piles of data and turn it into deeper understanding,
leading to the right actions. Techtel can help you do this, with
a simple single project you need fast, or with global tracking to
accelerate marketing effectiveness over years. We’ve done it for
25 years and have developed new thinking and tools that get you ahead
of even the most demanding customers or threatening competitive
situations.
Techtel Specialties – we have particularly deep experience with the following:
- Marketing/Sales effectiveness tracking for fast, effective improvement (more)
- Word of Mouth – quantifying how it is working for and against you now, and simulating how to significantly raise your influence over the market (more)
- Finding gaps in the Marketing/Sales process that are costing you revenue and profits and can be quickly fixed (more)
